Campaign Work - Footwear Launch - Norvan LD 3 Shoe - Arc’teryx
Global footwear launch for the new Norvan LD 3 long distance running shoe. Captured in Utah supported with a shoot with the designer in his studio and CGI assets designed to illustrate key features.
Photography by Tim Kemple / Camp4 Collective, Graphic Design by Bethany Whitehead, CGI by Dan Jackson, Web Development by Pound & Grain
Campaign Work - Fall/Winter Product Launches - Arc’teryx
A series of product launches across run, climb, skiing and snowboardings built in collaboration with local CGI agency Raw & Rendered.
Creative Direction by Cooper Gill, Art Direction by James Kim & Sean Coggins, Graphic Design by Sean Coggins, CGI by Raw & Rendered
Campaign Work - Orca Colourway Launch - Fall/Winter - Arc’teryx
Orca is a neutral, two tone colourway, that launched across the Ski/Snow and Hiking collections during the Fall/Winter season of 2022. Many of these products remain in the line to this day including the ever popular “grotto pattern” toque.
Campaign Work - Micon LiTRIC Avalanche Airbag Launch - Arc’teryx
The Micon LiTRIC series of backpacks are a revolutionary new style of electrically powered avalanche airbags developed in collaboration with Ortovox. This new architecture allows multiple deployments for easy safety training unlike standard CO² powered designs.
Photography by Jack Walker & Blake Jorgenson, Graphic Design by Bethany Whitehead, CGI by Dan Jackson, Web Development by Pound & Grain
